If you have never been to SXSW, it’s kind of hard to describe. You only really get it after you’ve experienced it in person. One of the many unique things about it is that, yes, there’s an official part with lots of big-name speakers, talks and shows for official badge holders - but that’s only one part of the story. During SXSW, the whole city turns into a big event venue. Every company who wants to make a splash has secured a central location (like a cafe, restaurant, etc.) and turns this into a Company House. Just imagine any other big city where the main streets are closed for 2+ weeks and every location gets temporarily taken over to show something exciting and bring people together. How cool is that?
So make sure, when you’re going to SXSW, to not just go to the official conference venues, but rather also check out the rest of the city as well. Most of the interesting things happen around 6th Street, and that is exactly where BerlinSaloon is also located.